Rozidar got extensive encouragement of the Malaysian Government in the development of the franchise sector, 1901 is now seen as one of those success stories of a locally produces brand. Rozidar want to expand her business into the overseas market. She needs to face the challenge of hiring staff that are willing to relocate overseas just to sell hot dogs. But, her product had the competitive advantage when she had been eying the Middle-East with its great opportunities for the halal market. She aims to be a global halal brand.
Besides that, when the anti-fast
food protectors increase throughout the globe and the perception of
fast food as unhealthy, she try to overcome the problem.
Firstly, she engaging her
business in various types of corporate social responsibility (CRS) activities
such as community work at old folks home, charity programmes and other
community-based activities. Secondly, she decides to adopt the color green in
its logo uses the new tagline ''Food for Friendship'' to represent the
relationship between the company and its customers.
Other than that, she also invents
to displays a more contemporary outlook with several variations in its menu
such as pasta and coffee. The bigger thing to strengthen her company is joint
effort with Air Asia. Based on streaming concept, the entire process of making
hot dogs is smoke-free.
Lastly, the 1901 Hot Dog was awarded
the Super brand status two years in a row and with intensive marketing campaign;
it managed to recapture the youth market that has been targeted giant fast food
franchise.
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